"The feature film directed by Amadeo Canônico was selected for the 45th São Paulo International Film Festival and won the "Best Drama" award at the Another Hole in the Head (AHITH) Festival in San Francisco."
Citizen's Mail Newspaper
Amadeo Canônico
Scenario
Amadeo directed advertising films in Brazil until 2020, and before releasing his first feature film in 2021, he moved to Europe to pursue new professional challenges. In this project, much of what was expected of his new brand was that it would convey adaptability and minimalism , integrating shapes and colors that could be applied to various formats in his new portfolio of audiovisual works. The biggest challenge was finding a point that connected minimalism to the maximalism of his productions . You can see the result below:
But what about the portfolio?
Insight
Amadeo could have used only his Vimeo profile to showcase his work, but we chose to take his main projects to Instagram based on an insight: accessibility. According to research by Opinion Box, Brazil is the second largest consumer of Instagram content in the world, and Amadeo's profile already had almost 5,000 followers, so we bet on this strategy.
Amadeo Canônico
Renan Barreto
You can check the full results here.
Accessing Instagram: @amadeocanoninco
Creative direction:
Renan Barreto
Art direction:
Renan Barreto