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Renan Barreto - Brand Strategist & Art Director

Bio

Renan Barreto is an advertising professional working as a Brand Strategist and Art Director based between São Paulo and Paris.
 
With over a decade of experience operating at the intersection of aesthetic vision, data intelligence, and consumer behavior, he develops visual ecosystems and brand strategies for major global players. His portfolio features projects for industry leaders such as Chevrolet, Ambev, and C&A.
 
Renan’s work seamlessly combines design management with industry recognition, including distinctions at the Brazilian Design Award (BDA) and Young Lions Brazil. On an authorial level, he researches visual narratives and photography, having authored the photographic essay Portugal Pandêmico, a project documenting the agony and pause of European mobility at the onset of the pandemic.

Approach & Methodology

His practice bridges strategy, User Experience (UX/UI), and business intelligence with high-end Art Direction and Brand Management. This convergence transforms data and behavioral insights into seamless, high-impact communication ecosystems built for long-term market positioning.
 

  • Data-Driven Strategy: In-depth diagnostics and metrics analysis to support visual and conceptual decisions.

  • Behavior & UX Design: Strong focus on user experience, usability, and digital interaction across platforms and campaigns.

  • Global Art Direction: Contemporary aesthetics informed by visual research and authorial storytelling.
     

Featured Clients & Brands

Over the course of his career, Renan has led visual strategy, art direction, and integrated campaigns for prominent national and international brands:
 

  • Chevrolet

  • Ambev

  • C&A Brasil

  • EcoRodovias

  • Leroy Merlin Brasil

  • Comgás

  • Eucatex

  • Portal Drauzio Varella

  • Suhai Seguradora
     

Awards & Recognitions
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  • Brazilian Design Award (BDA - 15th Edition): Shortlist with the EcoRodovias project (Sistema Ecovias).

  • Young Lions Brazil: Shortlist with the social impact case for Fundação Dorina Nowill.
     

Education & Certifications
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  • Histoire de l'estampe — Ecole du Louvre

  • User Experience (UX) — FIAP São Paulo

  • Operations Management — Insper São Paulo

  • UX/UI Design — California Institute of the Arts (CalArts)

  • Bachelor’s Degree in Advertising & Marketing — FIAM-FAAM

  • Associate Degree in Visual Communication — ETEC São Paulo
     

Authorial & Social Impact Projects
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  • Beyond commercial projects, Renan actively develops visual research and social impact initiatives:

  • Portugal Pandêmico: An authorial photographic essay capturing the suspension of movement and the European landscape during the early pandemic.

  • Fundação Dorina Nowill: Conceptual project focused on accessibility, visual inclusion, and user autonomy. Explore the Fundação Dorina Nowill case study
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Connect & Official Channels
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portugal-pandemico.webp

Pandemic Portugal

A personal photographic project, empty and quiet.

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