SCENARIO
In this project, I developed the new institutional campaign for C&A Brazil under the creative concept "More style for your career." The challenge here was to translate the brand's brand book into creative elements with greater fluidity and dynamism for the company's communication channels with employees and candidates.
DELIVERIES
Creative concept
Art direction
Fluidity
Colors and Graphics
The brand's color spectrum allows for a wide variety of combinations, and we brought this to the forefront of the creative process. The graphic design serves as a support for the brand and was used to deliver fluidity, primarily conceived as the main visual element in the final designs.
More style for your career.
Concept
Structuring your future with personality , authenticity , and purpose is a commitment we take seriously.
And with us, it's done.
with much more style .
key visuals
LinkedIn Post
Caption
Start your professional journey in an environment that values who you are, offering opportunities to learn, grow, and develop your potential with all the necessary support.
Structuring your future with personality, authenticity, and purpose is a commitment we take seriously, and we do it with much more style.
Come and be part of the team.
C&A Brazil
Radancy
Visual Identity:
C&A Brazil and Radancy Brazil
Art direction:
Renan Barreto
Content direction:
Amanda Schwarz