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"Chevrolet surpasses 1 million cars connected with the OnStar system in South America."

Economic Value

SCENARIO

I led the visual and strategic adaptation process for the brand. My role as brand guardian involved reading and interpreting the international brand book for the LATAM market , culminating in the creation and validation of the base visual identity for the launch and ongoing communication of Chevrolet's OnStar service in the region.

DELIVERIES

Brand management

Creative coordination

Art direction

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Chevrolet OnStar

Keenwork

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Creative Coordination:

Renan Barreto

Art Direction:

Renan Barreto, Pedro Mitre, Vinicius Chaim

Content, Writing:

Victoria

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