"Petrobras and Comgás sign new natural gas contract worth R$ 56 billion"
Invest Exam
SCENARIO
In this study, we delivered a new positioning campaign for Comgás. The creatives and segmentation study were conceived by me . "The Evolution of Gas," as the new tagline, developed by Fábio Siqueira, celebrates innovation in Comgás' DNA. The result, along with integrated marketing actions, was 155,000 new customers in 2023 .
DELIVERIES
Brand management
Creative strategy
Art direction
Comgás
System
To define the core system, we explored the brand's brand book and its primary and expanded core elements. From there, we understood the categorization by color temperature and brand recognition by the public:
Comgás
FAM Agency
Creative direction:
Renan Barreto, Fábio Siqueira and Augusto Machado
Art direction:
Renan Barreto
Content direction:
Sergio de Brito and Fabio Siqueira
Motion designer:
Robson Dahora