"Diversity and inclusion are ceasing to be a trend, integrating specific and dedicated areas within companies in the construction of a more open, transparent, and collaborative culture. For DP6, a marketing intelligence and performance consultancy, this practice is already happening through the Diversity Committee — DiverSer DP6."
Exame Magazine
Diversity Committee
Scenario
The DP6 diversity committee needed a name , a strong brand, and visual guidelines to clearly integrate employees and, more importantly, to be a leading channel for diversity both inside and outside the company , acting as a propagator of the employer brand culture. Insights into its development can be found below:
The naming challenge came with the mission of creating a name that was representative , relatable , and that spoke to the feeling of belonging in various spheres , such as gender, sexuality, and ethnicity/race. Among many names, DiverSer was the chosen name.
primary mark
Interface and Experience
Challenge
An interface for the committee that provides a fluid experience and reflects the company's diverse range , in addition to showcasing all the materials and content that DiverSer provides and creates throughout the year for its employees.
DiverSer Diversity Committee - DP6
Factory Agency
Creative Direction and Naming:
Renan Barreto and Alexandre Caliman
Art Direction:
Renan Barreto
Interface Designer:
Renan Barreto
Copier :
Amanda Schwartz
Programmer/Developer:
Danilo Paulino