"Following acquisition by Brandtech Group, DP6 begins expansion."
Medium and Message
SCENARIO
In the second half of 2021, Fábrica delivered a new brand book for DP6; a brand update was necessary for the company's next steps. Then, towards the end of 2021, we also delivered a positioning campaign , integrating the new brand under the tagline "You imagine, our data science makes it possible." A dynamic , current , and contemporary project that opened the doors to a new way of presenting DP6.
DELIVERIES
Brand management
Creative direction
Creative strategy
Art direction
DP6 - You imagine, our data science makes it possible.
Factory Agency
Creative direction:
Renan Barreto, Luiz Buono and Alexandre Caliman
Art direction:
Renan Barreto
Content direction:
Alexandre Caliman
Art assistants:
Fabiola Feijo
Content assistants:
Amanda Schwarz