"Group expansion leads EcoRodovias to develop a rebranding."
CNN Brazil
SCENARIO
To mark its new phase, EcoRodovias chose Keenwork to develop its brand and communication strategy , aiming to reaffirm its new purpose and its fundamental role in the country. The collaboration between the Keenwork, EcoRodovias, and BKSZ consulting teams resulted in a comprehensive project, encompassing everything from branding to campaign execution .
DELIVERIES
Brand management
Creative coordination
Art direction
Media Relations Management
CAMPAIGN
The campaign, whose slogan is "At every kilometer, an Ecovias designed for you," is the group's first major communication initiative. With an investment of R$ 4 million, the campaign was disseminated across TV, newspapers, online portals, radio, and social media. The main objective is to showcase the brand's new identity and its commitment to connecting with its audiences.
EcoRodovias, Ecovias System
Keenwork
Creative direction:
Felipe Castellari
Art direction:
Renan Barreto, Renato Bonfim
Content direction:
Luis Castellari, Bruno Tessari
Motion Designer:
Ariel Santos