Content Categories

Scenario

The Editorial Sections project for DP6 emerged after the delivery of the new DP6 brand in 2021. With a wide range of topics relevant to the company, how could we transform dense content into easily understandable bite-sized pieces? Establishing divisions by content editorial sections was the first step. Following that, we established a visual identity for each one, not only to standardize operations and the communication team, but also to encourage brand strengthening through the repetition of visual patterns. The study was lengthy, but it was a crucial strategic undertaking for DP6's online positioning.