Eucatex 70 anos | Renan Barreto

"The Eucatex Group's trajectory is marked by three generations of employees, with a presence in Brazil and abroad and more than 100 product lines."

Mobile Portal

Eucatex

Scenario

The challenge here was to adapt the key visual for social media and also structure a commemorative landing page for the occasion. To provide context: Eucatex celebrated its 70th anniversary, and to mark the occasion, the company's marketing team created a positioning campaign under the tagline "Cultivating Tomorrow."

The key visual draws inspiration from a very characteristic source for the brand: eucalyptus foliage. It also features vibrant colors present in the brand. With the brief to present minimalist pieces, we focused on the use of color and avoided clutter with graphics beyond the foliage.

For the structuring of the Landing Page , we considered presenting not only a timeline with key points in the brand's history, but also focusing on its socio-environmental appeal.

Click to view a landing page.

institutional video for the 70th anniversary

Eucatex: 70 years

Factory Agency

Visual Identity and Video:

Eucatex Marketing

Art Direction:

Renan Barreto

Interface Designer:

Renan Barreto

Copier :

Amanda Schwartz

Programmer/Developer:

Danilo Paulino

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