Eucatex na Expo Revestir 2022

"Eucatex arrives at Expo Revestir 2022 in a hybrid format."

Use Magazine

SCENARIO

After two years of pandemic and away from in-person events, Eucatex returned to Expo Revestir in 2022 with a new approach: integrating the in-person event into its virtual product platform, Planeta Eucatex. For the event, the Eucatex marketing team determined that it would be important to consider the brand's 70th anniversary in building the concept, key visual, and all related communication.

DELIVERIES

Creative concept

Creative coordination

Art direction

Management of developments

Eucatex at Expo Revestir 2022

Live Marketing

For the activation, we leveraged all the communication created from the key visual, explored the 70-year-old graphic design, and also worked on the speaker schedule for the booth, linking it directly to the Planeta Eucatex landing page.

We transformed the Planeta Eucatex page into a landing page exclusively for the event. Since the idea was to broadcast the virtual event across the planet, it only made sense to publish the schedule there as well.

Check it out on Planet Eucatex

immersive video

Eucatex at Expo Revestir 2022!

Factory Agency

Creative direction:

Renan Barreto and Amanda Schwarz

Art direction:

Renan Barreto

Interface Designer:

Renan Barreto

Content direction:

Amanda Schwarz

Art Assistant:

Eliana Bertola

Content Assistant:

Mariana Nolla

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