"Leroy Merlin wants to make national deliveries in up to 72 hours"
Economic Value
SCENARIO
After Radancy delivered the EVP (Employee Value Proposition) in 2022, we created a strategic engagement plan and key visuals that conveyed the "#WeBuild" concept , which you can see below. For 2023, the company's corporate communication channels needed a strategic focus to position and connect the employer brand with the Brazilian job market.
DELIVERIES
Digital strategy
Content
Art direction
Employee Value Proposition created by Radancy
Leroy Merlin Brazil
Digital Strategy
The strategy for digital channels stemmed from an analysis of methods, considering levels of interaction, interactive themes, and market behavior. Based on this, we structured core parameters (conversations, brand dissemination, formats, relationship building, structure, and awareness) to guide the entire construction of narratives, key messages, and tone of voice. At the tactical level, the strategy focused on creating editorial sections and a new key visual identity for digital deployments.
Leroy Merlin Brazil
Tactical
In this phase, we focused on creating editorial sections to segment and prioritize topics related to the company and the market. We also created a new key visual identity for digital initiatives, respecting existing assets and establishing a new interaction pattern on social media.
Editorial
Visual
New behavior
Editorial and visual style: Development
Editorial and visual style: Movement
Editorial and visual style: Innovation
Editorial and visual style: Proximity
Leroy Merlin Brazil
Radar
Digital strategy:
Renan Barreto and Amanda Schwarz
Art direction:
Renan Barreto
Content direction:
Amanda Schwartz