"DP6 Consulting promotes the 2022 Data Science Marketing event. The event will discuss the human dimension of data-driven marketing."
Metropolis
SCENARIO
DP6 annually holds a meeting with professionals in the field of marketing and data. For the first time since the pandemic, this meeting would take place in a hybrid format, considering the concept established by marketing: "the human dimension of data-driven marketing". We explored communication opportunities and built not only a brand, but an entire key visual identity for the event and its developments, considering the color palette, shapes, and communication of the DP6 brand.
DELIVERIES
Brand management
Art direction
Creative coordination
Management of developments
Key-visual
Concept
In addition to being easily recognizable, DP6 needed a key visual that clearly expressed the event and conveyed a fresh, relaxed, and mixed vibe. The balloon design was created based on the visual gap in the abbreviation "mkt," and we decided to leverage this visual to reinforce the differentiating factors in the copy.
Live Marketing
Developments
Below you can see how we defined the visual identity for the event structure, using graphics, colors, and shapes from the DP6 brand to build a relationship between the brand and the event.
DP6 - MDS 2022
Factory Agency
Creative direction:
Renan Barreto and Amanda Schwarz
Art direction:
Renan Barreto
Content direction:
Amanda Schwarz
Art Assistants:
Fabiola Feijó and Gabriel Marcondes
Content Assistants:
Mariana Nolla