"TCL becomes a sponsor of the Libertadores Cup until 2026"
Medium and Message
SCENARIO
In 2023, TCL decided to align its LatAm strategy with the most popular sport in South America: soccer, by sponsoring the Copa Libertadores. Therefore, a promotional campaign that would deliver even greater brand awareness, engagement, and purchase incentives became necessary.
DELIVERIES
Creative strategy
Art direction
TCL Brazil
Features and Insight
Naturally, the communication was conceived in a one-sided way, but to encompass audiences from the CD socioeconomic class between 25-40 years old, without distinction of sex.
During the creative process, common references consumed by Latin Americans were considered, leading to the idea of linking: the fans' love for football, the trend of using the word "amante" (lover) , and the growing wave of Latin culture driven by the globalized world.
For the promotion, we are offering all-expenses-paid trips to the final at Maracanã and raffles for instant prizes at points of sale and brand activations during the campaign period.
features and teaser
key visual
landing page
media
