"A more humanized, welcoming, and modern approach to Visual Identity."
Ambev
SCENARIO
For Ambev, I defined a visual approach that would bring more dynamism and movement to the posts. Here, the main development was understanding the brand identity and applying it to posts for the @NossaGenteAmbev channel.
DELIVERIES
Digital strategy
Content
Art direction
In addition to the visual identity created by Ambev, the design also included a range of illustrations , which were also underutilized, to blend into the layout compositions. The use of these illustrations was essential to create a three-dimensional feel , even though the posts were in 2D.
Exclusive Budweiser packaging for the World Cup:
Reel covers, special cutout for the Nova Caipi Beats reel:
program for the development and acceleration of Black leaders:
Interactive stories for the Brazilian national team's debut in the World Cup:
Our People Ambev
Ambev
Visual Identity:
Ambev
Art direction:
Renan Barreto
Content direction:
Amanda Schwarz