"Pirelli announces R$ 200 million investment in a hub in Brazil."
The Globe
Pirelli
Scenario
After defining the visual identity for its @NossaGenteAmbev channel , a channel focused on employers, Ambev needed to define a visual approach that would bring more dynamism and movement to its posts. Our main development here was understanding the defined identity and applying it to posts across the channels. You can see the result below:
Exhibition Construction
Challenge
In addition to the visual identity created by Ambev, as seen above, the design also included a range of illustrations , which were also underutilized, to blend into the layout compositions. The use of these illustrations was essential to create a three-dimensional feel , even though the posts were in 2D.
Pirelli at the Italian Consulate
FAM Communication
Visual Identity:
Pirelli
Art direction:
Renan Barreto
Content direction:
Pirelli