With so much demand and so much supply, why create yet another podcast? Psychology and psychoanalysis are trending, and there are several podcasts discussing the topic. Some of them are: Psicanálise de Boteco, Float Vibes, Meu inconsciente coletivo, etc.

We listened to all of them and we think there's an important gap that hasn't yet been explored. How do you combine a Psychology Podcast with Interviews? Something informative, educational, and still entertaining? And the challenge was to build a brand that would stand out among so many others.