"Suhai launches campaign to democratize car insurance"
Apolice Magazine
SCENARIO
For Suhai, the creative insight behind the "YES FOR YOU" campaign arose from understanding very specific gaps in the behavior of insurance companies in Brazil : excessive bureaucracy, lack of agility, and, most importantly, high rejection rates. This allowed us to see that Suhai's core business not only set it apart from its competitors but also revealed a significant competitive advantage . We then focused on this for the campaign concept.
DELIVERIES
Creative strategy
Creative concept
Art direction
Suhai Insurance
Key Visual
When we were designing the campaign's visuals, we decided that the look and feel had to be very much linked to closeness . We needed to present Suhai in a more human , democratic , and connected way, with elements that were easy to understand and also related to the daily lives of Brazilians.
defining the spaces in creatives
Suhai Insurance
Factory Agency
Creative direction:
Renan Barreto, Luiz Buono and Marcela
Art direction:
Renan Barreto and Evandro Toquette
Content direction:
Marcela and Amanda Schwarz
Art Assistants:
Eliana Bertola and Gabriel Marcondes
Content Assistants:
Amanda Schwarz